In a major coup for Essential Café Magazine, 2015 will see the launch of a new event for the coffee shop and café industry called UK Barista Championships Live! which will host the SCAE UK Barista championships (UKBC) for 2015 and also offer a comprehensive showcase for the industry.
The move has come to offer a new impetus to the SCAE UK Barista Championships (UKBC) by calling on the industry relationship, reach and influence of Essential Café, as well as the considerable experience of providing trade and consumer facing events offered by All Things Media (ATM) parent company of Essential Café Magazine.
Steve Leighton, national coordinator for the SCAE UK chapter says: “The SCAE UK Barista Championships (UKBC) are hugely important to the chapter and for the café and coffee industry in the UK. We are delighted to be partnering in this collaboration with Essential Café in order to increase the awareness, impact and credibility of this already hugely successful initiative, but also lay some foundations for the years to come in this three year partnership.”
David Kitchener, publishing director of Essential Café magazine, adds: “We are delighted to be able
to act as hosts for this fantastic event. We will be able to use Essential Café Magazine to promote the event to the trade like never before and use our expertise in live events to give the heats and finals the platform they deserve.”
Exciting sponsorship opportunities will be available to manufacturers, distributors and service providers active in the hospitality sector. Operating on a sealed bid basis, the categories will include Coffee Machines, Grinders and Water. All other sponsorship opportunities will be dealt with outside of the sealed bid process.
More information on location and dates for the heats and the finals will be released very soon. Meanwhile email firstname.lastname@example.org or email@example.com for details on the deal or more information on sponsorship opportunities.
About the SCAE UK?
The overriding goal of SCAE UK is to spread the knowledge of great coffee. Whether this is through entering any of the competitions the organisation oversees or by attending any of the training events it hosts throughout the year. SCAE UK is also about fun and friendship. The competitions are not only a great way to learn but also about meeting other people in the UKs ever expanding coffee industry and forging great new friendships and contacts. SCAE UK is an association with a growing number of members, who are looking for coffee excellence. Members come from all areas of the coffee industry, from machine manufacturers to roasters, café owners and ancillary suppliers.
About Essential Café
Essential Café is the only monthly dedicated trade magazine for the UK café, coffee shop and hospitality industry. Working right at the coalface of the industry, the magazine brings the very latest news, views, comment, features and facts about this fast-paced and on-trend sector. Putting editorial quality, design and highly targeted circulation at its core, Essential Café offers the definitive guide to the industry it serves. www.essentialcafe.co.uk, +44 (0)1634 673163
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